Following Powerade’s long association with New Zealand athletes and teams, the release of Powerade’s limited edition Pineapple Storm ION4 + Coconut Water coincides with the 2018 Investec Super Rugby competition (Powerade is the official sports drink to the five New Zealand franchises – Blues, Chiefs, Hurricanes, Crusaders and Highlanders).
The latest release also marks Powerade’s first product launch since welcoming New Zealand and Crusaders outside back, Israel Dagg as a brand ambassador.
“Powerade’s sports drink continue to raise the bar. Complete with great hydration benefits including potassium, Pineapple Storm ION4 + Coconut Water is really going to appeal to a number of people and be a part of my preparation and recovery routine,” says Israel.
Jodie Timmins, Powerade brand manager says: “Rugby is one the most physically demanding sports which requires players to work at high intensity for prolonged periods of time.
“Whether it’s general exercise or rugby specifically, proper hydration is crucial. Powerade is immensely proud to partner again with the Blues, Chiefs, Hurricanes, Crusaders and Highlanders, as they look to make their claim towards this year’s Investec Super Rugby title.”
For more information visit powerade.co.nz
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